#WALL STREET DEBUT HOW TO#
#WALL STREET DEBUT SERIES#

The team did another quick experiment on 1% of the active Spotify users-close to a million people. Within a couple of weeks, the tiny cross-functional team had pulled together a quick prototype and tried it out on SpotifyвЂ™s own staff-all active Spotify users.

#WALL STREET DEBUT HOW TO#

They were already tightly focused on the user experience: they knew how to test alternatives and learn from the tests. They were used to working as a team, with radical transparency among the team members.

#WALL STREET DEBUT SERIES#

With Agile management, team didnвЂ™t need to prepare a detailed cost-benefit proposal and seek a series of approvals up a steep management chain before they could try out their idea. Spotify had created an organizational culture of Agile management in which autonomous cross-functional teams were encouraged to experiment and create new ways of adding value to customers. What enabled this miracle to happen is Agile.

It knows my musical tastes better than any person in my life ever has, and I am consistently delighted by how it satisfies me just right every week, with tracks I myself would never have found or known I would like.вЂќ I вЂ™m a huge fan of Spotify, and particularly Discover Weekly. вЂњItвЂ™s a custom mixtape of 30 songs theyвЂ™ve never listened to before but will probably love,вЂќ writes Sophia Ciocca in Medium вЂItвЂ™s called Discover Weekly, and itвЂ™s pretty much magic. Discover Weekly achieves this little miracle by categorizing the 20 million songs in its repertoire, categorizing the listening habits of its users, and using machine learning to offer a weekly playlist based on that analysis and learn from how listeners respond to the offering.ДЄs a result, every Monday morning over 140 million Spotify users find a fresh new playlist waiting for them. Thus, it was Agile that enabled Spotify to solve the conundrum that had stumped the music community: what use is 20 million songs if you canвЂ™t find the music you would like? Users of streaming services were spending most of their time searching for music rather than listening to music.ДЄ small Agile team in Spotify helped the problem with the invention of Discover Weekly-a playlist that every Spotify listener receives every Monday morning which includes 30 songs, perfectly crafted to the tastes of each individual listener. It is Agile management that has been key in enabling Spotify to compete-and succeed-in the face of much better funded rivals like Apple and Amazon.

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